Case Study · Sellers
Case Study: Full Home Renovation
This one is 3945 Daleview Ave, Seaford — an entire home restoration designed, constructed and staged by Alexander Rubinstein, CEO of Real Estate Plan.
Sellers
Looking for minor design or major construction ideas?
Working with the Real Estate Plan team’s licensed real estate agents, as a seller you get access to a design team, architects, construction engineers, home inspectors, permit expeditors, water and mold restoration specialists, and contractors to help with every part of your home inside and out. Turn any average home into your dream home, within your budget.
- A design team to plan the look before a dollar is spent
- Architects and construction engineers for structural work and additions
- Home inspectors who find the problems early, while they are still cheap to fix
- Permit expeditors to move the municipality along
- Water and mold restoration specialists
- Licensed contractors for every trade, inside and out
- Staging, professional photography and a 360° virtual tour when the work is done
We even work with lenders to provide all types of financing options — from Real Estate Plan financing your project directly, to institutional lenders offering clients of Real Estate Plan lower interest rates, deferred payments and 0% interest for qualified buyers and sellers.
Before & After
The same house, start to finish
3945 Daleview Avenue as we found it — dated siding, original kitchen and baths, worn interiors and a yard that had seen forty years of Long Island winters.
Home design, construction, restoration and staging by Alexander Rubinstein, CEO of Real Estate Plan.
360° Virtual Tour
Every Listing Gets A Real Estate Plan Home View in 360°
Every home we prepare is documented with a full virtual tour.
This one is 3945 Daleview Ave, Seaford — an entire home restoration designed, constructed and staged by Alexander Rubinstein, CEO of Real Estate Plan.
See the entire before and after case study above — drag to look around, exactly as buyers did.
Opens inside this page — you will not lose your place. Open full screen →
The Difference It Makes
The $80,000 life-changing difference
A full renovation is not decoration — it is the single biggest lever a seller has. On our Bellmore Partnership project the homeowner walked away with roughly $80,000 more than an as-is sale would have paid her, and she never spent a dollar of her own money to get it.
The Partnership paid her $80,000 more than our cash offer — and still beat funding the renovation herself, with none of her own money and none of the risk.
That is life-changing money for me, and I truly believe I would not have gotten that result without his strategy, construction knowledge, and hands-on approach.Our Bellmore client · Real Estate Plan Partnership
The fastest way out — on your timeline
Inherited a property you can’t manage? Facing foreclosure? A home that needs more work than you want to take on? We buy directly, close on your date, and handle everything from violations to cleanout.
- All-cash offer — no lender delays or appraisal fall-through
- Buy in as-is condition — skip repairs, staging and showings
- We handle violations, permits, liens and cleanout in-house
- Close in as little as two to three weeks, or on your schedule
- Prefer to list for more? We’ll show you both numbers, honestly
How It Works
The Real Estate Plan Partnership
This is the option almost nobody else on Long Island can offer, because it requires actually owning the construction and restoration companies — and being willing to put your own capital at risk on somebody else’s house.
- We lock in your as-is base price first. Before a single hammer swings you have a guaranteed floor in writing. That money is yours at closing no matter what the renovation turns up.
- We pay for the entire renovation. Every dollar — materials, labor, permits, remediation, cleanout and staging. Nothing comes out of your pocket. There is nothing to borrow and no loan to qualify for.
- We absorb the cost overruns. If the roof is worse than it looked, the electrical needs rewiring, or the town demands more than expected, that is our cost. Your base price never moves down.
- We market and sell the finished home. The full 15-Point Marketing Plan — staging, professional media, a 360° virtual tour, its own property website and full MLS exposure through OneKey.
- At closing you collect your base price plus your share of the upside. One closing, two components.
You become the investor in your own home — and we carry the financial risk instead of you. No money out of pocket. No cost overruns. No contractor headaches. No loans. You sit back and reap the reward.
Any Condition
However it looks today, we will buy it
Most sellers apologize when they open the door. There is no need. The homes that give other buyers pause are the ones we are built for — because we own the construction and restoration companies that fix them.
- Dated kitchens, bathrooms, flooring and windows
- Roof failure, siding damage and water intrusion
- Mold, lead paint, asbestos and flood damage
- Structural, foundation and settlement problems
- Fire and storm damage
- Failed septic, cesspool and drainage issues
- Open permits, violations and Certificate of Occupancy problems
- Unpermitted decks, additions, conversions and finished basements
- Hoarder conditions, full estate contents and abandoned property
- Oil tanks, both above and below ground
- Decades of deferred maintenance on a home nobody could keep up with
Take the belongings that matter to you. Leave everything else where it sits — furniture, appliances, paperwork, the contents of the attic. Clearing it out is included, not an extra.
Any Situation
Selling a house is rarely only about the house
People call us in the middle of something — a death, a divorce, a deadline, a diagnosis. We work quietly, we do not judge, and we do not need to know more than what affects the transaction. The Real Estate Plan team is available to help facilitate and customize Your Real Estate Plan.

Inherited property and probate
An executor settling an estate, often from another state, with siblings to coordinate and a house full of a lifetime of belongings.

Foreclosure and mortgage default
Homeowners behind on payments who want to protect their equity and their credit before the calendar runs out.

Divorce and separation
Two parties who need a clean, fast, unarguable number and a date they can both plan around.

Tired landlords
Owners with problem tenants, unpaid rent, code violations, or a rental that stopped being worth the aggravation years ago.

Relocation on a deadline
A job that starts in six weeks in another state, and a house that cannot be left to sit on the market.

Financial hardship
Medical bills, job loss, judgments or liens, where certainty matters more than squeezing out the last percent.

Reverse mortgage payoff
Heirs facing a short repayment window who need the property sold before the lender forecloses.

Downsizing and senior moves
A family coordinating a sale around assisted living or a move closer to children, at a pace that respects the person moving.
Cash Offer vs. Listing
An honest side-by-side
| Sell to us — cash | List on the market | |
|---|---|---|
| Time to a firm number | Within 48 hours | 3 to 12 weeks on market |
| Time to close | 2 to 3 weeks, or your date | 45 to 75 days after contract |
| Repairs you pay for | None | Whatever inspection uncovers |
| Cleaning and cleanout | Leave what you want | Required before photos |
| Showings | One walk-through | Ongoing, on the buyer’s schedule |
| Commission | None on a direct purchase | Standard listing commission |
| Financing risk | None — no lender involved | Appraisal and underwriting can end the deal |
| Carrying costs while you wait | Weeks | Months of taxes, insurance and utilities |
| Certainty | A signed contract with no loan contingency | Real, until a buyer walks |
Typical Situations
The kinds of sales we are called for
Estate sale, executor out of state
Four decades of belongings, a failed cesspool and an open permit on a rear addition. The executor lived in Florida and could not manage contractors from a thousand miles away. Cleanout, legal steps and closing were coordinated in-house so the family did not have to fly back.
Pre-foreclosure with weeks on the clock
The homeowner had missed enough payments that a listing would not have closed in time. We reviewed the alternatives first, including a modification, and only then moved to a direct purchase because it was the option that actually preserved equity.
Landlord with a problem tenancy
Unpaid rent, deferred maintenance across both units, and an owner who had stopped answering the phone about it. Purchased with the tenancy in place, so the seller did not have to run the eviction first.
Water damage after a burst pipe
Two other cash buyers reduced their offers after seeing the mold. Because remediation is work we perform ourselves, we did not need to price in the unknown — we knew what it cost.
Illustrative examples of common situations, not individual client transactions.
FAQ
Questions sellers actually ask
How do you arrive at your number?
We start with what the home would realistically sell for once it is in market condition, based on recent closed sales on and around your block — not town-wide averages. From that we subtract the cost of the work it needs, priced by our own construction crews rather than guessed at, along with carrying costs and our margin. We will walk you through every line of that math. If the number does not make sense to you, we would rather explain it than have you accept something you do not understand.
Will you really buy it in this condition?
Yes. Condition is the entire reason this option exists. We own construction and restoration companies, so mold, fire damage, structural problems, failed septic systems, oil tanks and open violations are ordinary work for us rather than reasons to walk away. You do not need to clean, repair, or remove anything. Take what matters to you and leave the rest.
Are there commissions or fees?
On a direct purchase there is no listing commission, because there is no listing. There are no repair credits, no staging costs, and no months of carrying the property while it sits. We will put the specific costs of your transaction in writing before you sign anything, so there is nothing to discover at the closing table.
How quickly can you close?
Two to three weeks is typical, and the constraint is usually title work rather than us. If you need longer — because you are waiting on a closing of your own, or on a school year, or on a family member — we will hold the date. Speed is an option we offer, not a condition we impose.
What if there are liens, judgments or back taxes?
These are usually resolved at closing out of the proceeds, and our affiliated attorney and title relationships handle exactly this kind of work. Tell us early what you know about, and if you are not sure, we will run the search and find out. Liens surprise sellers far more often than they surprise us.
What if the house is in probate or held in a trust?
Probate, estate and trust sales are a core specialty rather than an exception. Our affiliated law office guides the legal steps — letters testamentary, court approval where required, and titling matters — while our crews handle the cleanout and the property itself. Executors managing this from out of state are some of the clients we help most.
What is a Real Estate Plan Partnership, and what does it cost me?
Nothing up front. We agree a guaranteed as-is base price for your home in writing, then fund the entire renovation ourselves — materials, labor, permits, remediation and cleanout. We market and sell the finished home, and at closing you receive your base price plus an agreed share of the upside the renovation created. You are investing in your own home the way a flipper would, except the capital and the risk are ours. If the work costs more than we projected, your base price does not change.
Will I get more by listing it instead?
Sometimes, and we will tell you when that is true. If your home is in good condition and you have the time and the tolerance for the process, listing usually nets more. Our advantage is that we can actually offer you both routes, including preparing the home first with no money out of pocket. Most cash buyers can only sell you the one product they have.
Do I have to accept the offer?
No. There is no obligation, no fee for the visit, and no pressure. Take a week and think about it. Show the numbers to your attorney, your accountant or your family. An offer you feel rushed into is not a deal we want.
Do you buy multi-family and investment property?
Yes — multi-family buildings, rentals with tenants in place, commercial property and land, in addition to single-family homes, condos and co-ops. Occupied rentals with difficult tenancies are a frequent reason owners call us.
What areas do you buy in?
All of Long Island and New York City — Suffolk, Nassau, Queens, Kings, New York and Bronx counties, from Montauk to Manhattan. We are based in East Setauket with a satellite office in Hampton Bays.
Is my inquiry private?
Yes. Nothing is listed, no sign goes in the yard, no neighbors are notified and nothing appears on the MLS. For sellers in the middle of a divorce, a hardship or a foreclosure, that discretion is often the whole point.
How is Real Estate Plan different from the other cash buyers?
Most companies that buy houses for cash are investors with a single product. We are a licensed full-service brokerage that also buys directly, with construction, restoration, title and legal all in-house. That means we can price your home accurately rather than defensively, we do not need to pad the offer against unknowns, and we can show you the listing route honestly alongside the cash route.
Every Community We Serve
From Montauk to Manhattan — all of Long Island & New York City
We list and sell homes across every city, town, village and neighborhood in Suffolk, Nassau, Queens, Kings, New York and Bronx counties.
Suffolk County
Amagansett, Amityville, Babylon, Bay Shore, Bayport, Bellport, Blue Point, Bohemia, Brentwood, Bridgehampton, Brightwaters, Center Moriches, Centereach, Centerport, Central Islip, Cold Spring Harbor, Commack, Copiague, Coram, Cutchogue, Deer Park, Dix Hills, East Hampton, East Islip, East Northport, East Patchogue, East Setauket, Eastport, Elwood, Farmingville, Fort Salonga, Great River, Greenlawn, Greenport, Hampton Bays, Hauppauge, Head of the Harbor, Holbrook, Holtsville, Huntington, Huntington Station, Islandia, Islip, Kings Park, Lake Grove, Lake Ronkonkoma, Lindenhurst, Lloyd Harbor, Manorville, Mastic, Mastic Beach, Mattituck, Medford, Melville, Middle Island, Miller Place, Montauk, Mount Sinai, Nesconset, Nissequogue, North Babylon, Northport, Oakdale, Ocean Beach, Old Field, Patchogue, Poquott, Port Jefferson, Port Jefferson Station, Quogue, Ridge, Riverhead, Rocky Point, Ronkonkoma, Sag Harbor, Sagaponack, Sayville, Selden, Shelter Island, Shirley, Shoreham, Smithtown, Sound Beach, Southampton, Southold, St. James, Stony Brook, Wading River, Water Mill, West Babylon, West Islip, Westhampton, Westhampton Beach, Wyandanch, Yaphank
Nassau County
Albertson, Atlantic Beach, Baldwin, Bayville, Bellmore, Bethpage, Brookville, Carle Place, Cedarhurst, East Meadow, East Norwich, East Rockaway, Elmont, Farmingdale, Floral Park, Franklin Square, Freeport, Garden City, Glen Cove, Glen Head, Great Neck, Hempstead, Hewlett, Hicksville, Island Park, Jericho, Kings Point, Lawrence, Levittown, Lido Beach, Locust Valley, Long Beach, Lynbrook, Malverne, Manhasset, Massapequa, Massapequa Park, Merrick, Mineola, Muttontown, New Hyde Park, Oceanside, Old Brookville, Old Westbury, Oyster Bay, Plainview, Point Lookout, Port Washington, Rockville Centre, Roslyn, Sands Point, Sea Cliff, Seaford, Syosset, Uniondale, Valley Stream, Wantagh, West Hempstead, Westbury, Williston Park, Woodbury, Woodmere
Queens County
Astoria, Bayside, Bellerose, Briarwood, College Point, Corona, Douglaston, East Elmhurst, Elmhurst, Far Rockaway, Flushing, Forest Hills, Fresh Meadows, Glendale, Glen Oaks, Hollis, Howard Beach, Jackson Heights, Jamaica, Jamaica Estates, Kew Gardens, Little Neck, Long Island City, Maspeth, Middle Village, Oakland Gardens, Ozone Park, Queens Village, Rego Park, Richmond Hill, Ridgewood, Rockaway Beach, Rosedale, St. Albans, Springfield Gardens, Sunnyside, Whitestone, Woodhaven, Woodside
Kings County — Brooklyn
Bay Ridge, Bedford-Stuyvesant, Bensonhurst, Boerum Hill, Borough Park, Brighton Beach, Brooklyn Heights, Bushwick, Canarsie, Carroll Gardens, Clinton Hill, Cobble Hill, Coney Island, Crown Heights, DUMBO, Dyker Heights, East New York, Flatbush, Fort Greene, Gowanus, Gravesend, Greenpoint, Kensington, Marine Park, Midwood, Park Slope, Prospect Heights, Red Hook, Sheepshead Bay, Sunset Park, Williamsburg, Windsor Terrace
New York County — Manhattan
Battery Park City, Chelsea, Chinatown, East Harlem, East Village, Financial District, Flatiron, Gramercy, Greenwich Village, Hamilton Heights, Harlem, Hell’s Kitchen, Hudson Yards, Inwood, Kips Bay, Lenox Hill, Lincoln Square, Little Italy, Lower East Side, Midtown, Morningside Heights, Murray Hill, NoHo, NoLita, SoHo, Tribeca, Turtle Bay, Upper East Side, Upper West Side, Washington Heights, West Village, Yorkville
Bronx County
Baychester, Bedford Park, Belmont, Castle Hill, City Island, Concourse, Co-op City, Country Club, Eastchester, Fordham, Highbridge, Hunts Point, Kingsbridge, Melrose, Morris Park, Morrisania, Mott Haven, Norwood, Parkchester, Pelham Bay, Pelham Gardens, Riverdale, Soundview, Spuyten Duyvil, Throggs Neck, Tremont, University Heights, Wakefield, Williamsbridge, Woodlawn
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