Join Real Estate Plan · Coaching
Coaching, Training & Mentorship
Most brokerages define training as a login to a video library. That is not training, that is homework.
Director of Training
Edward “Ed” Escobar
Director of Training
Real Estate Plan
- 35+Years in the industry
- 130,000+Agents trained across North America
- 4Award-winning brokerages owned & operated
- Sweathogs®Co-founder of the training program
Edward “Ed” Escobar is a nationally recognized real estate coach, trainer, speaker, brokerage owner and sales professional with more than 35 years of industry experience. After becoming a top-producing agent, Ed went on to own and operate four award-winning real estate brokerages.
As co-founder of the nationally recognized Sweathogs® training program, Ed helped develop proven systems that have trained more than 130,000 real estate agents throughout North America.
As Director of Training for Real Estate Plan, Ed provides agents with practical strategies, modern technology, personal accountability and real-world guidance. His training helps agents improve their prospecting, secure more appointments, obtain more listings, handle objections, close more transactions, and build predictable, profitable businesses.
Ed does more than teach theory. He helps agents create clear plans of action and holds them accountable for executing them. Whether an agent is beginning a new career, rebuilding momentum, or pursuing the next level of production, Ed provides the training, structure and encouragement needed to succeed.
What Ed works on with agents
- Prospecting that produces conversations, not just activity
- Setting and securing more listing appointments
- Winning the listing presentation and obtaining more listings
- Handling objections with confidence
- Converting more transactions to closing
- Building a predictable, profitable business with a written plan of action
- Personal accountability for executing that plan
Learn from a nationally recognized trainer
Our agents are trained and mentored by Edward “Ed” Escobar, Director of Training for Real Estate Plan and co-founder of the Sweathogs® program, whose systems have trained more than 130,000 agents across North America. See Ed’s full profile above.
That is not a recorded video course. It is live, structured coaching on the skills that actually move production: prospecting, setting appointments, the listing presentation, objection handling, negotiation and follow-through — combined with personal accountability for the plan you build together.
Direct access to the broker-owner
You are not routed to a team leader who is competing with you for listings. Alexander Rubinstein has more than three decades in this market as a broker, investor, licensed contractor and certified remediator, and he takes agent calls.
When you are sitting in front of a complicated seller and you need an answer about a violation, a probate, a reverse mortgage or a structural problem, you get it in real time rather than after the appointment.
Real Estate Plan University
Our internal training program covers the full arc of the business: lead generation and farming, the listing system, contract to close, and the specialty tracks — probate and estate, foreclosure and short sale, distressed property, rentals and property management, and senior services.
At Real Estate Plan: Nobody hands you a desk and wishes you luck. New agents follow a structured onboarding path through their first ninety days, with defined activities and weekly accountability.
Accountability that is actually useful
Regular one-on-one production reviews, role-play, listing presentation practice and call coaching. We track the leading activities that predict closings, not just the closings themselves, so problems get corrected while there is still time to change the outcome.
Why Coaching Is the Difference
A split can be matched. A system takes decades.
Any brokerage in this market can offer you a higher split, hand you the same CRM, or sell you the same portal leads. None of that changes whether you know how to fill a calendar with listing appointments.
What Real Estate Plan offers instead is the combination that is genuinely hard to replicate: decades of sales training, listing systems, objection handling, accountability and coaching experience — sitting on top of a full-service ecosystem that gives you a real story to tell in the appointment. That is the moat, and it is the reason our agents produce.
What the coaching covers
- Personal production coaching and accountability
- Listing-first sales training
- Prospecting and lead-conversion systems
- Listing presentation and objection-handling mastery
- Closing techniques, time management and follow-up
- How to prospect for your own leads instead of waiting for them
- Proven systems and techniques used by multi-million dollar producers
- AI and automation applied to daily production
90-Day Agent Activation Program
Your first ninety days, mapped week by week
- Weeks 1–2 — Goals and business planPut your financial goals on paper and work with us to build your business plan, income target, time allocation and prospecting schedule.
- Weeks 3–4 — Lead sources and your databaseSphere, FSBO, expired listings, database and lead-source selection — and how to create a “Real Estate Plan” for your prospects and clients.
- Weeks 5–6 — Listing presentationThe listing presentation and the 15-Point Marketing Plan, practiced until you can deliver it cold.
- Weeks 7–8 — Objections and closingObjection handling, closing techniques and disciplined follow-up.
- Weeks 9–10 — AI, CRM and automationApplying AI, your CRM and automation to daily production and lead conversion.
- Weeks 11–12 — Pipeline and next quarterPipeline review, accountability, and the production plan for your next quarter.
Agent Accountability Standard
The 90-Day Production Commitment
Coaching only works if both sides show up. Every incoming agent enters a written 90-Day Production Commitment, so expectations are clear from the first week rather than negotiated later.
- A completed business plan and production target
- Weekly coaching and accountability participation
- A daily prospecting block with defined lead sources
- CRM and database use with follow-up discipline
- Listing presentation certification
- Weekly activity reporting
- A minimum annual production goal of 6+ transactions for newly licensed agents
This is not a hurdle designed to screen people out. It is the structure that turns activity into transactions — and it is what separates agents who build a business from agents who renew a license.
FAQ
Frequently asked questions
I am newly licensed. Is this a fit?
Yes, if you are willing to prospect. New agents get the structured onboarding path and mentorship, and our in-house teams let you compete on listings well above your experience level.
Is training an extra cost?
Coaching, mentorship and the internal training program are part of joining. We will lay out the full economics, including any tools you elect to use, before you sign anything.
Every Community We Serve
From Montauk to Manhattan — all of Long Island & New York City
We list and sell homes across every city, town, village and neighborhood in Suffolk, Nassau, Queens, Kings, New York and Bronx counties.
Suffolk County
Amagansett, Amityville, Babylon, Bay Shore, Bayport, Bellport, Blue Point, Bohemia, Brentwood, Bridgehampton, Brightwaters, Center Moriches, Centereach, Centerport, Central Islip, Cold Spring Harbor, Commack, Copiague, Coram, Cutchogue, Deer Park, Dix Hills, East Hampton, East Islip, East Northport, East Patchogue, East Setauket, Eastport, Elwood, Farmingville, Fort Salonga, Great River, Greenlawn, Greenport, Hampton Bays, Hauppauge, Head of the Harbor, Holbrook, Holtsville, Huntington, Huntington Station, Islandia, Islip, Kings Park, Lake Grove, Lake Ronkonkoma, Lindenhurst, Lloyd Harbor, Manorville, Mastic, Mastic Beach, Mattituck, Medford, Melville, Middle Island, Miller Place, Montauk, Mount Sinai, Nesconset, Nissequogue, North Babylon, Northport, Oakdale, Ocean Beach, Old Field, Patchogue, Poquott, Port Jefferson, Port Jefferson Station, Quogue, Ridge, Riverhead, Rocky Point, Ronkonkoma, Sag Harbor, Sagaponack, Sayville, Selden, Shelter Island, Shirley, Shoreham, Smithtown, Sound Beach, Southampton, Southold, St. James, Stony Brook, Wading River, Water Mill, West Babylon, West Islip, Westhampton, Westhampton Beach, Wyandanch, Yaphank
Nassau County
Albertson, Atlantic Beach, Baldwin, Bayville, Bellmore, Bethpage, Brookville, Carle Place, Cedarhurst, East Meadow, East Norwich, East Rockaway, Elmont, Farmingdale, Floral Park, Franklin Square, Freeport, Garden City, Glen Cove, Glen Head, Great Neck, Hempstead, Hewlett, Hicksville, Island Park, Jericho, Kings Point, Lawrence, Levittown, Lido Beach, Locust Valley, Long Beach, Lynbrook, Malverne, Manhasset, Massapequa, Massapequa Park, Merrick, Mineola, Muttontown, New Hyde Park, Oceanside, Old Brookville, Old Westbury, Oyster Bay, Plainview, Point Lookout, Port Washington, Rockville Centre, Roslyn, Sands Point, Sea Cliff, Seaford, Syosset, Uniondale, Valley Stream, Wantagh, West Hempstead, Westbury, Williston Park, Woodbury, Woodmere
Queens County
Astoria, Bayside, Bellerose, Briarwood, College Point, Corona, Douglaston, East Elmhurst, Elmhurst, Far Rockaway, Flushing, Forest Hills, Fresh Meadows, Glendale, Glen Oaks, Hollis, Howard Beach, Jackson Heights, Jamaica, Jamaica Estates, Kew Gardens, Little Neck, Long Island City, Maspeth, Middle Village, Oakland Gardens, Ozone Park, Queens Village, Rego Park, Richmond Hill, Ridgewood, Rockaway Beach, Rosedale, St. Albans, Springfield Gardens, Sunnyside, Whitestone, Woodhaven, Woodside
Kings County — Brooklyn
Bay Ridge, Bedford-Stuyvesant, Bensonhurst, Boerum Hill, Borough Park, Brighton Beach, Brooklyn Heights, Bushwick, Canarsie, Carroll Gardens, Clinton Hill, Cobble Hill, Coney Island, Crown Heights, DUMBO, Dyker Heights, East New York, Flatbush, Fort Greene, Gowanus, Gravesend, Greenpoint, Kensington, Marine Park, Midwood, Park Slope, Prospect Heights, Red Hook, Sheepshead Bay, Sunset Park, Williamsburg, Windsor Terrace
New York County — Manhattan
Battery Park City, Chelsea, Chinatown, East Harlem, East Village, Financial District, Flatiron, Gramercy, Greenwich Village, Hamilton Heights, Harlem, Hell’s Kitchen, Hudson Yards, Inwood, Kips Bay, Lenox Hill, Lincoln Square, Little Italy, Lower East Side, Midtown, Morningside Heights, Murray Hill, NoHo, NoLita, SoHo, Tribeca, Turtle Bay, Upper East Side, Upper West Side, Washington Heights, West Village, Yorkville
Bronx County
Baychester, Bedford Park, Belmont, Castle Hill, City Island, Concourse, Co-op City, Country Club, Eastchester, Fordham, Highbridge, Hunts Point, Kingsbridge, Melrose, Morris Park, Morrisania, Mott Haven, Norwood, Parkchester, Pelham Bay, Pelham Gardens, Riverdale, Soundview, Spuyten Duyvil, Throggs Neck, Tremont, University Heights, Wakefield, Williamsbridge, Woodlawn
We Guarantee To Help Homeowners Net More Money