Services
Ten specialist teams. One brokerage.
Real Estate Plan is a complete real estate ecosystem. Every service your move needs lives under our own roof — so problems get solved in one call instead of three.
Most brokerages hand you a sign and a lockbox, then refer you out to strangers for everything else. We built the opposite. Brokerage, construction, restoration, marketing, legal, title, mortgage, transaction support, concierge and senior services are all in-house or inside our own vetted network, coordinated by one team from the first conversation to the closing table. That is how we protect your equity and help homeowners net more money.
Real Estate Brokerage
Full-service listing and sales across all of Long Island and New York City, backed by 35+ years of pricing, negotiation and marketing experience in every town we serve.
Read more ↓Construction
Our own crews prepare, repair and renovate homes before they hit the market — kitchens, baths, roofing, siding, decks and full remodels, often paid from closing proceeds.
Read more ↓Restoration
Water, mold, lead and flood remediation that clears inspection problems early — including our patent-pending Flood Box™ prevention system.
Read more ↓Marketing
Professional staging, virtual tours, a dedicated website for your home, social media campaigns and full IDX exposure across the MLS.
Read more ↓Estate Planning & Legal Services
Wills, trusts and probate guidance, reverse mortgage foreclosure, foreclosure, loan modifications and short sales counseling through our affiliated law office.
Read more ↓Title Relationships
Violations cured, clouded titles addressed, permits expedited and full title services — so nothing delays your closing.
Read more ↓Mortgage Relationships
Lender relationships that keep your buyer financed and your deal on schedule, with appraisal and underwriting issues solved before they cost you the sale.
Read more ↓Full Transaction Support
Every step coordinated by one team, under one roof — inspections, appraisals, attorney review, title work and contractor scheduling.
Read more ↓White Glove Concierge Services
Fully managed concierge service — cleanouts, renovations and repairs, house watching, property management and moving coordination.
Read more ↓Senior Services
Estate and real estate tax planning, downsizing, relocating, assisted living and reverse mortgage counseling through Life Care Counselors and our attorney network.
Read more ↓In Detail
The ten teams behind your move
01 Real Estate Brokerage
Real Estate Plan has been serving Long Island homeowners since 1991, and the brokerage is built on a simple observation our founder made over three decades of listings: most homes do not sell for less because the market is soft. They sell for less because something about the property, the paperwork or the presentation gave a buyer a reason to discount it. Our founder, Alexander “Alex Oligopoly” Rubinstein, wrote the book on that process — literally. Real Estate Plan: A Guide to Successfully Listing and Selling Your Home sets out the same listing system we run for every client: price the home to its block and its condition, find the objections before a buyer does, remove them, and only then go to market.
That system is why we operate as a full-service brokerage rather than a listing service. We cover every community from Montauk to Manhattan — Suffolk, Nassau, Queens, Kings, New York and Bronx counties — and we list single-family homes, condos, co-ops, multi-family buildings, waterfront property, estates and land through OneKey MLS with full national portal syndication. Our agents are trained and mentored by Ed Escobar, our Director of Training, who has more than thirty-five years of experience, has trained more than 130,000 real estate agents and is a co-founder of the nationally recognized Sweathogs® training program. The difference a seller feels is that the agent standing in their living room can commit to solving a problem on the spot, because the crews, the title relationships and the attorney are all on the same team.
Full details on Real Estate Brokerage →02 Construction & Renovation
Our founder is a licensed contractor as well as a licensed broker, and Real Estate Plan runs its own construction company rather than referring work out. That matters because condition is where sellers quietly lose the most money. A buyer looking at a dated kitchen does not deduct what the kitchen costs to renovate — they deduct what they imagine it costs, plus a premium for the inconvenience of doing it. The gap between those two numbers is often tens of thousands of dollars, and closing that gap is the single highest-return activity available to most sellers.
A representative example: we took on a home that needed mold remediation, a basement that needed refinishing, an egress window, open violations that had to be cleared, and a deck that had to be rebuilt, along with interior and exterior renovation. The work was coordinated in-house on the listing timeline, the property was documented with a full RICOH360 virtual tour, and the homeowner netted approximately $80,000 more than they would have selling as-is. On qualifying homes this work is completed with no money out of pocket and paid from the proceeds at closing, which means a seller who could not otherwise afford to prepare their home is not forced to leave that money on the table.
Full details on Construction →03 Restoration, Mold & Flood Remediation
Water, mold and lead are the three inspection findings most likely to kill a contract after it is signed, and on Long Island they are common. Waterfront and low-lying properties across the South Shore, the North Shore and the barrier communities face flood exposure every season, and older housing stock throughout Nassau and Suffolk still carries lead paint and asbestos. Real Estate Plan holds the licenses to deal with all of it directly: our founder is a certified mold remediator, a flood mitigation specialist and a licensed lead-based paint removal professional, in addition to being a licensed contractor.
He is also the inventor of the patent-pending Flood Box™ Flood & Mold Prevention System, a product designed to stop water from becoming damage in the first place rather than remediating after the fact. For a seller, remediation handled before listing means the home passes inspection cleanly, appraises properly and closes without a late renegotiation. For a buyer, it means moving into a property that has been remediated, protected and documented — with the clearance paperwork lenders and insurers require. Because remediation and reconstruction are handled by the same team, there is no gap between the tear-out and the rebuild, and no second contractor to chase.
Full details on Restoration →04 Marketing
Only Real Estate Plan offers a complete 15-Point Marketing Plan, and it exists because presentation is where the last few percent of a sale price is won or lost. The first two weeks on market are when a listing draws its most motivated buyers and its best offers; a home that is not fully prepared and professionally presented on day one spends that window building a days-on-market number that will later be used against it in negotiation. Our marketing therefore begins before the listing goes live, coordinated with our staging and cleanout crews so the property is genuinely ready when the photographer arrives.
Each listing receives professional home staging, high-resolution photography with twilight and drone imagery where it adds value, floor plans, and immersive 360° virtual tours so that out-of-area and relocating buyers can walk the home before they book a flight. Every property gets its own dedicated special-use website, targeted social media campaigns across Facebook, Instagram and YouTube, email marketing to our buyer database and agent network, and full IDX and MLS syndication through OneKey to every major national portal. The goal is not simply exposure — it is putting the home in front of the specific buyers most likely to pay a premium for it, and giving them enough information to fall in love before they ever step inside.
Full details on Marketing →05 Estate Planning & Legal Services
For most families the home is the largest asset they own, which means how it is titled, who inherits it, and what happens if payments fall behind are legal questions every bit as much as real estate ones. Real Estate Plan works hand-in-hand with an affiliated law office, so legal guidance is built into the transaction from the beginning instead of being bolted on at the closing table. Contracts get drafted and reviewed faster, title defects get cured quietly, and estate, probate and distressed matters are handled by an attorney who is already familiar with the property and the plan.
That integration is what allows us to take on the transactions other brokerages avoid: probate and estate sales requiring letters testamentary or court approval, properties held in trusts or LLCs, reverse mortgage foreclosures where heirs need to understand their options quickly, foreclosure defense and loan modifications, and short sales that require lender negotiation. Rather than a homeowner coordinating an attorney, a broker and a contractor who have never spoken to each other, one team runs the whole file. Legal services are provided through our affiliated law office at BestNYAttorney.com.
Full details on Estate Planning & Legal Services →06 Title Relationships
More deals collapse at title than almost anywhere else, and they collapse late — usually after the seller has already packed, given notice or committed to a purchase of their own. The problems are rarely exotic: an old mortgage never formally satisfied, a judgment against a prior owner, a deck or finished basement built without permits, a Certificate of Occupancy that does not match the house as it stands today, or an estate where the chain of title was never properly cleared after a death in the family.
Real Estate Plan works with a group of trusted title companies rather than handing title off to a single provider and hoping. That lets us open title early, shop for better service and pricing, and surface defects while there is still time to cure them quietly and without leverage shifting to the buyer. We research and expedite open permits with the municipality, cure violations, correct Certificate of Occupancy issues, resolve liens and judgments, and coordinate estate and trust title matters directly with our affiliated attorney. Sellers get a closing that stays on calendar; buyers get thorough title work and strong owner’s coverage on a property that is legally clean and insurable.
Full details on Title Relationships →07 Mortgage Relationships
Most contracts that die after signing die at the lender, not at the negotiating table. A seller who accepts the highest offer from a weakly qualified buyer often ends up back on the market sixty days later with a stale listing and less leverage than they started with. Understanding financing well enough to evaluate an offer — not just its price — is one of the most valuable things a listing broker can do.
Our founder spent part of his career managing a $200 million commercial mortgage hedge fund, HPC GmbH, and that background shapes how Real Estate Plan handles the financing side of every transaction. We verify pre-qualification and proof of funds before a home comes off the market, introduce buyers to trusted local lenders, mortgage brokers and portfolio lenders, and advise on conventional, FHA, VA, jumbo and non-traditional financing structures. When an appraisal comes in low we build the comparable support and the rebuttal; when underwriting issues a condition we track it until it clears. For estates and senior sellers we also coordinate reverse mortgage payoffs, which have their own timelines and can quietly delay a closing if nobody is watching them.
Full details on Mortgage Relationships →08 Full Transaction Support
A residential real estate transaction has dozens of moving parts and roughly a dozen participants — two agents, two attorneys, a lender, an underwriter, an appraiser, an inspector, a title company, a municipality and often a contractor — most of whom have never spoken to one another and none of whom own the outcome. Deals rarely fail because someone made a catastrophic mistake. They fail because a condition sat unanswered for nine days while three people each assumed someone else was handling it.
Real Estate Plan runs the transaction from contract to keys with a single point of contact and a tracked timeline built on day one. We schedule inspections and manage the repair negotiation, coordinate the appraisal and supply comparable support, track attorney review milestones, follow up on title, survey and municipal searches, and schedule our own contractors and remediation crews around contract deadlines rather than in spite of them. We handle the final walk-through, utility transfers and closing-day logistics. The client experience is simple: you always know exactly what has been done, what is outstanding, and what happens next.
Full details on Full Transaction Support →09 White Glove Concierge Services
A significant share of the homes we sell belong to people who are not in a position to manage a property project: an executor settling an estate from another state, an adult child handling a parent’s house, a senior moving into assisted living, an owner working sixty hours a week, or a family that has simply been overwhelmed by a property that got away from them. For these clients the barrier to selling is not price or timing. It is that nobody has the bandwidth to get the house ready.
Our white glove concierge service manages everything between the decision to sell and the day the keys change hands. That includes minor cleanouts of basements, garages, attics, sheds and yards, and full-property or estate cleanouts with sorting, donation and disposal handled with care for the belongings involved. It extends to renovations and repairs of any size, deep cleaning, landscaping and curb-appeal work, house watching and periodic property checks on vacant or seasonal homes, ongoing property management while the home is listed, and packing, moving and storage coordination. We will handle utility, mail and vendor transfers on your behalf. You make the decisions; we execute them, on one timeline with one invoice.
Full details on White Glove Concierge Services →10 Senior Services
Selling the family home is rarely just a transaction for an older homeowner. It sits at the intersection of health, care, taxes, inheritance and the memories attached to a house someone may have lived in for forty years. Handled badly — rushed, or treated as a simple listing — it can cost a family significant money in avoidable capital gains, a mishandled reverse mortgage payoff, or a sale that closes before care arrangements are actually in place.
Real Estate Plan coordinates senior transactions with trusted Life Care Counselors, real estate advisors and our attorney network so families are not left assembling that plan themselves. We work on estate planning alongside wills, trusts and beneficiary decisions; real estate tax planning including capital gains exposure and step-up in basis; downsizing plans with sorting, donation and moving coordination; upgrading or relocating to single-level, low-maintenance or warmer-climate homes; assisted living and continuing care counseling; reverse mortgage counseling, payoff and foreclosure alternatives; and handicap-accessible modifications and aging-in-place renovations performed by our own construction crews. We move at the homeowner’s pace, explain every option in plain language, and keep adult children, executors and powers of attorney coordinated throughout.
Full details on Senior Services →Only Real Estate Plan offers a complete 15-Point Marketing Plan.
Every Community We Serve
From Montauk to Manhattan — all of Long Island & New York City
We list and sell homes across every city, town, village and neighborhood in Suffolk, Nassau, Queens, Kings, New York and Bronx counties.
Suffolk County
Amagansett, Amityville, Babylon, Bay Shore, Bayport, Bellport, Blue Point, Bohemia, Brentwood, Bridgehampton, Brightwaters, Center Moriches, Centereach, Centerport, Central Islip, Cold Spring Harbor, Commack, Copiague, Coram, Cutchogue, Deer Park, Dix Hills, East Hampton, East Islip, East Northport, East Patchogue, East Setauket, Eastport, Elwood, Farmingville, Fort Salonga, Great River, Greenlawn, Greenport, Hampton Bays, Hauppauge, Head of the Harbor, Holbrook, Holtsville, Huntington, Huntington Station, Islandia, Islip, Kings Park, Lake Grove, Lake Ronkonkoma, Lindenhurst, Lloyd Harbor, Manorville, Mastic, Mastic Beach, Mattituck, Medford, Melville, Middle Island, Miller Place, Montauk, Mount Sinai, Nesconset, Nissequogue, North Babylon, Northport, Oakdale, Ocean Beach, Old Field, Patchogue, Poquott, Port Jefferson, Port Jefferson Station, Quogue, Ridge, Riverhead, Rocky Point, Ronkonkoma, Sag Harbor, Sagaponack, Sayville, Selden, Shelter Island, Shirley, Shoreham, Smithtown, Sound Beach, Southampton, Southold, St. James, Stony Brook, Wading River, Water Mill, West Babylon, West Islip, Westhampton, Westhampton Beach, Wyandanch, Yaphank
Nassau County
Albertson, Atlantic Beach, Baldwin, Bayville, Bellmore, Bethpage, Brookville, Carle Place, Cedarhurst, East Meadow, East Norwich, East Rockaway, Elmont, Farmingdale, Floral Park, Franklin Square, Freeport, Garden City, Glen Cove, Glen Head, Great Neck, Hempstead, Hewlett, Hicksville, Island Park, Jericho, Kings Point, Lawrence, Levittown, Lido Beach, Locust Valley, Long Beach, Lynbrook, Malverne, Manhasset, Massapequa, Massapequa Park, Merrick, Mineola, Muttontown, New Hyde Park, Oceanside, Old Brookville, Old Westbury, Oyster Bay, Plainview, Point Lookout, Port Washington, Rockville Centre, Roslyn, Sands Point, Sea Cliff, Seaford, Syosset, Uniondale, Valley Stream, Wantagh, West Hempstead, Westbury, Williston Park, Woodbury, Woodmere
Queens County
Astoria, Bayside, Bellerose, Briarwood, College Point, Corona, Douglaston, East Elmhurst, Elmhurst, Far Rockaway, Flushing, Forest Hills, Fresh Meadows, Glendale, Glen Oaks, Hollis, Howard Beach, Jackson Heights, Jamaica, Jamaica Estates, Kew Gardens, Little Neck, Long Island City, Maspeth, Middle Village, Oakland Gardens, Ozone Park, Queens Village, Rego Park, Richmond Hill, Ridgewood, Rockaway Beach, Rosedale, St. Albans, Springfield Gardens, Sunnyside, Whitestone, Woodhaven, Woodside
Kings County — Brooklyn
Bay Ridge, Bedford-Stuyvesant, Bensonhurst, Boerum Hill, Borough Park, Brighton Beach, Brooklyn Heights, Bushwick, Canarsie, Carroll Gardens, Clinton Hill, Cobble Hill, Coney Island, Crown Heights, DUMBO, Dyker Heights, East New York, Flatbush, Fort Greene, Gowanus, Gravesend, Greenpoint, Kensington, Marine Park, Midwood, Park Slope, Prospect Heights, Red Hook, Sheepshead Bay, Sunset Park, Williamsburg, Windsor Terrace
New York County — Manhattan
Battery Park City, Chelsea, Chinatown, East Harlem, East Village, Financial District, Flatiron, Gramercy, Greenwich Village, Hamilton Heights, Harlem, Hell’s Kitchen, Hudson Yards, Inwood, Kips Bay, Lenox Hill, Lincoln Square, Little Italy, Lower East Side, Midtown, Morningside Heights, Murray Hill, NoHo, NoLita, SoHo, Tribeca, Turtle Bay, Upper East Side, Upper West Side, Washington Heights, West Village, Yorkville
Bronx County
Baychester, Bedford Park, Belmont, Castle Hill, City Island, Concourse, Co-op City, Country Club, Eastchester, Fordham, Highbridge, Hunts Point, Kingsbridge, Melrose, Morris Park, Morrisania, Mott Haven, Norwood, Parkchester, Pelham Bay, Pelham Gardens, Riverdale, Soundview, Spuyten Duyvil, Throggs Neck, Tremont, University Heights, Wakefield, Williamsbridge, Woodlawn
We Guarantee To Help Homeowners Net More Money